What began as a three-month internship with a small, dynamic team of London-based women entrepreneurs evolved into an exciting journey of growth with a small, black-owned CPG brand. My role as "Marketing Executive" quickly expanded into a multifaceted position, encompassing website management, copywriting, inventory oversight, and more.
One of my proudest achievements from this chapter of my career is the successful engagement and development of our customer base through trust-building email marketing campaigns, which I both wrote and designed using Canva. Additionally, I crafted all of the copy for brand collateral, including the instructional booklets that accompanied every order.
In the early stages of my career, I was able to authentically capture and convey the warmth and accessibility of a young haircare brand committed to transforming the lives of families.