As a long-time admirer of hospitality branding, I was thrilled to collaborate with Aman Hotels on the launch of their new sister brand, Janu.

I worked closely with both the Aman team and a Japanese agency to develop audience insights that shaped our social media strategy for the launch in Tokyo. A key aspect of my role was creating comprehensive brand guidelines, including identity elements, voice and tone, and messaging frameworks. Additionally, I collaborated with the Creative team to produce and execute Creative Territories aligned with key brand pillars.

The attached slides offer a glimpse into some of the desk research and audience profiling work I produced for Janu; however, further details remain confidential.