While completing my postgraduate degree at Imperial College Business School, I had the privilege of working with Lumo Health (formerly My Therapy Assistant), a promising startup in the mental health sector.

During my tenure, I conducted a comprehensive industry and competitive landscape analysis, including demand assessment, trend identification, competitor messaging, positioning, and customer demographics. These insights were critical in shaping the brand strategy. Additionally, I developed a GTM strategy for both pre- and post-investment stages, complete with KPIs, channel strategies, and content recommendations.

Please find attached a selection of slides that provide a glimpse into the work completed. Due to an NDA, I am unable to share the full strategic plan.