Working with the team at YouTube was an invaluable experience that deepened my understanding of the data-driven culture at Google.

Tasked with producing creative advertising for various regions across Europe, I collaborated closely with our Creative team to establish Creative Territories informed by global and regional audience insights. These efforts not only addressed barriers to activation but also addressed how campaign could deliver measurable commercial results.

The following slides showcase work I independently produced and had the privilege to present at Google’s London offices—truly a milestone in my career.