Hey, I’m Madeline.
As a Strategist, my purpose is to create brand touchpoints that are rooted in radical empathy for people. I am passionate about creating strategic frameworks that make audiences feel seen, valued, and authentically connected to the brand.
I believe a brand should feel like a trusted friend throughout the entire customer journey. While people may walk away from businesses, they don't leave their friends behind.
Who I’ve worked with…
About me
With experience spanning industries from hospitality to consumer goods, I specialize in insight-driven storytelling, content development, and go-to-market strategies that bring brands to life.
Having studied and worked across multiple countries, I bring a global perspective to brand building – one that blends cultural nuance with strategic precision.
At the heart of my work is a deep appreciation for how people experience brands. Building affinity isn’t just about awareness; it’s about creating a sense of belonging, trust, and excitement that turns audiences into loyal communities.
My Portfolio
My Therapy Assistant (now Luma Health)
Lumo Health is a UK-based company that provides comprehensive mental health and wellbeing solutions for organizations.
ASDA
ASDA is a British supermarket retailer that operates as a subsidiary of the American retail giant Walmart.
T-Pro
T-Pro is a Dublin-based company that specializes in providing advanced clinical documentation solutions for the healthcare sector.
What Colleagues are Saying
"“Madeline is a dedicated, ambitious, results driven and thoughtful individual. When she worked for me she was bright, strategically-minded and had a great thirst to learn more and was not afraid to take on any task.
As a marketing executive, Madeline quickly adapted to B2B marketing best practices, and displayed exemplary research methods and writing skills by producing captivating, industry-relevant content. She is great in dealing with difficult situations, a determined problem solver and an active team player across the board. I have no hesitation in recommending her skills.”
Mark Gilmartin, COO, T-Pro
"She was always going above and beyond to deliver results for our organization. Madeline won over prospective affiliate accounts by developing unique value propositions, handling objections, and developing strong relationships that incited trust in our organization.
She also transformed our affiliate email marketing program from a single “script” email to a suite of drip campaigns that were customized by target personas and location. This improved our targeted messaging, productivity, and increased our response rate by over 50%. Now have a system that gives us greater confidence in our ability to launch to new countries."
Miesha Crowe, Digital Marketing Manager, CurrencyFair
