Hey, I’m Madeline.
As a Strategist, my purpose is to create brand touchpoints that are rooted in radical empathy for people. I am passionate about creating strategic frameworks that make audiences feel seen, valued, and authentically connected to the brand.
I believe a brand should feel like a trusted friend throughout the entire customer journey. While people may walk away from businesses, they don't leave their friends behind.
Who I’ve worked with…
About me
People inspire me. Their stories, their experiences, the connections we forge—these are the threads that weave through my work and fuel my passion.
My love for insight-driven storytelling is deeply rooted in a lifelong passion for traveling, exploring other cultures and forging meaningful friendships around the world.
I've gained experience in a variety of roles across different industries, which has allowed me to develop a versatile skill set. Studying and working in multiple countries has further enriched my worldly perspective and approach to marketing.
Recently settled in Los Angeles, you’ll often find me exploring new hiking trails, dog sitting or catching a cult classic at my local movie theatre Vidiots.
My Portfolio
My Therapy Assistant (now Luma Health)
Lumo Health is a UK-based company that provides comprehensive mental health and wellbeing solutions for organizations.
ASDA
ASDA is a British supermarket retailer that operates as a subsidiary of the American retail giant Walmart.
T-Pro
T-Pro is a Dublin-based company that specializes in providing advanced clinical documentation solutions for the healthcare sector.
What Colleagues are Saying
"“Madeline is a dedicated, ambitious, results driven and thoughtful individual. When she worked for me she was bright, strategically-minded and had a great thirst to learn more and was not afraid to take on any task.
As a marketing executive, Madeline quickly adapted to B2B marketing best practices, and displayed exemplary research methods and writing skills by producing captivating, industry-relevant content. She is great in dealing with difficult situations, a determined problem solver and an active team player across the board. I have no hesitation in recommending her skills.”
Mark Gilmartin, COO, T-Pro
"She was always going above and beyond to deliver results for our organization. Madeline won over prospective affiliate accounts by developing unique value propositions, handling objections, and developing strong relationships that incited trust in our organization.
She also transformed our affiliate email marketing program from a single “script” email to a suite of drip campaigns that were customized by target personas and location. This improved our targeted messaging, productivity, and increased our response rate by over 50%. Now have a system that gives us greater confidence in our ability to launch to new countries."
Miesha Crowe, Digital Marketing Manager, CurrencyFair
